ACT! is a customer relationship management (CRM) software platform designed to help businesses manage their customer relationships and marketing activities. The software allows users to store customer contact information, track customer interactions, create emails and newsletters, and schedule meetings and appointments. It also provides features such as customer segmentation, customer analytics, and customer segmentation. Other features of the software include a calendar, task manager, and access to customer data from various sources. Additionally, the software allows users to design custom reports, manage sales pipelines, and track customer feedback. ACT! is designed to help businesses build and maintain strong customer relationships, increase customer loyalty, and improve customer service.
The basic functionality is not CRM or contact management.