Keyboard Maestro is a powerful and easy-to-use automation software for Mac. It allows users to create macros, which are sequences of actions that can be triggered with a single keystroke or mouse click. With Keyboard Maestro, users can automate tasks and processes on their computers, such as launching applications, typing in text, or running scripts. The software also offers a range of additional features, such as the ability to work with multiple applications, schedule macros to run at certain times, and access a library of pre-made macros. Keyboard Maestro is a great tool for developers, designers, and anyone who wants to save time and increase productivity.
For simple text replacement, TextExpander and Keyboard Maestro can do many of the same things. However, Keyboard Maestro can replicate application functionality (by specific applications), run event-based scripts such as device insertion / USB and join a specific wifi network, etc. TextExpander is just a macro / text replacement.