Description

Adobe Test&Target is an A/B testing and website personalization platform that helps companies create more engaging, targeted experiences for customers. It does this by giving marketers the ability to test and target web content, emails, and mobile apps. Adobe Test&Target enables marketers to create multiple versions of content to determine which version performs better, as well as personalize each customer’s experience by delivering the right content to the right customer. It also provides detailed analytics to measure the success of tests and targeted content, so marketers can continually refine their strategies. Adobe Test&Target is available through Adobe Marketing Cloud and is integrated with Adobe Analytics, Adobe Experience Manager, and Adobe Campaign.

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