Steel is a web-based application that helps businesses develop and implement effective customer experiences. It enables companies to create custom websites and mobile apps that are tailored to their customer’s needs. With Steel, users can create customer profiles and craft customer journeys that include personalized content, tailored interactions, and automated workflows. They can also track customer engagement and customer feedback to better understand their customers and optimize their processes. Steel provides tools to design and build webpages, mobile apps, and customer portals. It also provides analytics to help users track and measure customer engagement. Steel's features include drag-and-drop page building, templated page designs, customer journey templates, customer segmentation, and more.
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