Segment

Website

  • Freemium
  • Web
Description

Segment is a web-based platform that helps businesses build powerful customer profiles, track data, and send personalized customer messages. It is a customer data platform that enables businesses to collect, store, manage, and analyze customer data from various sources, including web analytics, mobile apps, customer databases, and more. This platform provides users with insights into customer behavior and the ability to segment customers into meaningful segments for targeted marketing and personalization. Segment also allows businesses to track customer journeys across multiple channels, create custom audiences, and measure the effectiveness of their campaigns. Additionally, the platform integrates with multiple third-party tools and services, such as email marketing, customer service, and ad platforms, to help businesses create a complete view of their customers.

Categories

Alternatives