Salesforce Marketing Cloud is a cloud-based platform that helps businesses create, personalize, and automate their marketing campaigns across multiple channels and devices. It's a powerful tool that allows marketers to create highly targeted campaigns, track customer data, and measure results in real time. The platform gives users the ability to create and manage campaigns across email, mobile, web, social, and other channels. It also provides features such as segmentation, A/B testing, automated workflows, and advanced analytics to ensure campaigns are optimized for success. Additionally, users can leverage the platform's integration with Salesforce CRM to gain a deeper understanding of customers and their needs.
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The discontinued link points to the different service, the latest Twitter update is from 2016.