Hootsuite is a social media management platform designed to help users manage multiple social media accounts in one place. It allows users to post, schedule, monitor, and analyze conversations and content across multiple social networks, including Twitter, Facebook, Instagram, LinkedIn, YouTube, and Google+. It also has a built-in analytics platform that allows users to measure their performance across various social media platforms. Hootsuite can be used by individuals and businesses as a way to stay connected to their customers and followers. Additionally, it provides tools and insights to help users gain deeper insights into their social media performance.
It is similar for publishing, but not for reading.