Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing valuable insights into the behavior of website visitors. It provides data on audience demographics, acquisition sources, content engagement, and more. With Google Analytics, businesses can gain a deeper understanding of how their website is used and how it can be improved to better meet their goals. It also offers features such as remarketing, goal tracking, and segmentation to further customize the user experience. Google Analytics is one of the most popular web analytics tools in use today, used by millions of businesses to measure the success of their online presence.
Piwik is the best Google Analytics alternative due to its social data tracking feature.
Simple and easy, unlike Google Analytics.
Whatagraph sends you reports, so you don't need to visit Google again.
Live statistics and reports are extremely useful for some SEO purposes. Useful also for cloaking and other interactive traffic management methods.
It's free and can be self-hosted so no one else has access to my data.