Ello is a social networking platform that provides users with a safe and creative way to communicate and express themselves. The platform focuses on helping its users stay true to themselves and create a positive online experience. Ello offers a range of features that allow users to connect with each other, express themselves and share their work with the world. Features include the ability to post messages, photos, and videos; create group discussions; follow other users; and create and share collections. Ello also provides tools for users to curate their profile and customize it to their own needs. Ello is an invite-only platform, so users must request an invitation to join. This makes Ello a more private and secure social network than many of its competitors.
The possibility to follow only topics / terms in the profiles.