RTB House Personalized Retargeting is a cloud-based retargeting platform that helps websites and apps maximize the ROI of their digital advertising campaigns. It uses real-time bidding (RTB) to find the best ad opportunities, while leveraging machine learning algorithms to personalize campaigns for each user, tailoring them to the user's interests and preferences. The platform is designed to reduce cost and maximize relevancy, so that you can reach the right people with the right message at the right time. With RTB House, you can target specific audiences, including lookalike audiences, and optimize campaigns based on metrics like cost-per-click and cost-per-action. The platform also offers advanced reporting tools and automated bidding strategies to help you measure the success of your retargeting campaigns.
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