LeadSquared is a comprehensive customer relationship management (CRM) and marketing automation solution for businesses of all sizes. It helps businesses capture, nurture, qualify, and convert leads into customers. The platform helps businesses capture leads from web forms, landing pages, email campaigns, and social media, as well as from events, webinars, and tradeshows. It helps businesses to qualify leads through lead scoring. It also helps businesses to track and nurture leads with automated workflows, email campaigns, and personalised content. Additionally, the platform helps businesses to measure and optimise campaigns with email analytics, funnel analysis, A/B testing, and conversion rate optimisation. It also provides personalised customer service with a customer self-service portal, knowledge base, and ticketing system. It integrates with popular applications like Salesforce, Outlook, Gmail, QuickBooks, Google Ads, and many more.
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