Description

iAB stands for the Interactive Advertising Bureau, a trade association that was created in 1996 and is dedicated to the growth of the interactive advertising industry. The iAB is made up of more than 650 leading media and technology companies responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The iAB develops technical standards and best practices and provides proprietary research, education, and professional development opportunities for its members. It also hosts events and initiatives to facilitate industry interaction, such as the annual iAB Mixx Conference and Expo. The iAB also provides vital research on interactive advertising, including market size and forecasts, consumer trends, mobile engagement, and ad effectiveness, as well as industry guidance on privacy, native advertising, and other online advertising topics.

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