Audience Measurement is an application or website used to measure user engagement and usage of a website or application. It enables webmasters and marketers to track user behaviour, including the number of visitors, page views, time spent on a website or application, and other metrics. Audience Measurement also provides insights into user demographics, such as age, gender, and location, as well as user interests and behaviour. This data can be used to refine marketing campaigns, website design, and other aspects of web development.
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