ComScore Media Metrix is an online media analytics platform that measures and reports on digital usage and engagement metrics. It provides insights into how people use digital media across the web, mobile, and connected devices. The platform provides data on digital audiences, content consumption, digital ad campaigns and more. It helps brands, advertisers, and publishers understand how and why people are engaging with digital media. ComScore Media Metrix can also be used to identify potential audiences, track performance, and measure campaign effectiveness. With its ability to aggregate data from multiple sources, it provides a comprehensive view of how people are interactive with digital media.
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