Description

AppNexus is a comprehensive business and enterprise application platform that provides a suite of applications that enable companies to better manage, analyze, and optimize their digital advertising and marketing campaigns. It includes an ad server, a demand-side platform (DSP), an ad exchange, and other tools. With AppNexus, companies can create, manage, and track campaigns in real-time across multiple channels, including display, video, mobile, and search. It also provides insights into how campaigns are performing, including cost per click, impressions, clicks, and conversions. AppNexus’s advanced targeting capabilities enable companies to target their campaigns to the right audience and ensure they are reaching the right people. AppNexus also integrates with third-party ad networks, exchanges, and analytics platforms, allowing companies to gain even more insight into their campaigns.

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